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Halloween “Tweets” – Yummy!

Tweeters across America are tweeting about Halloween treats this year!  So what type of candy is being talked about on Twitter in the week leading up to Halloween?  E.Life, a social media monitoring and analysis vendor, tracked 11 top candy brands  to find out. The results show that the most-tweeted about candy was Snickers, with 5303 mentions.  Candy corn came in second, with 4592 tweets. Hershey’s was third, with 3591 mentions. 100 Grand received the fewest tweets, with just 46 people commenting on Twitter about the brand.

Snickers was often mentioned in connection with a Halloween commercial, which was tagged by hundreds of people as creepy!  Twix commercials were also discussed , with tweets from a number of women who said they promote cheating and lying.

 The following brands were tracked: Snickers, Hershey, Reese’s, Twix, Milky Way, Kit Kat, Butterfinger, Nestle Crunch, 3 Musketeers, and 100 Grand. The phrase “candy corn” was included, even though it does not refer to a specific brand, because it consistently .

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