Special K Will Use Real Plus Sized Women In Ads

When yousee the new Special K add, you'll see a more life size woman. Special K's what will you gain when you lose campaign, will feature plus size woman or women with BMI's between 25-29. This is considered overweight for some. Special K wants to show women of different sizes and shapes. I'll keep this in mind when I reach for my Box of Speciasl K.

Via Limelife