Every once in a while, a new product or invention makes ya go, "WOW...that's COOL!"
Being a fan of marketing and advertising prowess, that's exactly what I said when I saw this ingenious new bottle-cap idea that helped foster bonds among college freshmen.
I find this kind of thing fascinating, and I'm hoping against hope you do as well. Obviously I'm in a business where linguistics are central...but have you ever thought about how many differences there are in ONE word, across WNY, across the state, across the country?